Welcome to the world of e-commerce.
Be it electronics, apparels, fashion articles or whatever goods you sell, that
does not matter. With your online store, you are not the only participant in
the race of hunting customers, and convincing them to purchase your products.
You are competing with hundreds and
thousands of online store owners. The question is all about, how to make your
website to be ranked high and secure a top position when a customer searches
for the product you are dealing with. Moreover, that is what, in this article,
we are going to discuss.
What is
SEO?
Anyone can design and develop a
website with one's idea, creativity, and taste. However, the Search Engines do
possess a particular set of algorithm, to find out the matching websites when a
customer searches for a keyword. So, an SEO optimized website means:
- A website designed and
developed with strict adherence to SEO standards thus making the website
to be ranked high in the search engine results.
- Enhanced with the quality and
volume of traffic from the search engines to the website.
- Assuming what visiting
population might search for the website, with an understanding of how the
algorithms written for search engines will execute the search process and
carry on the marketing process
How do
search engines work?
It's actually an interesting
question. It makes us immensely surprised by listing the most relevant web page
or site at the top of the list, thus providing the best possible solution to
the person who searches. What is going on in there with the search engine? How
does it process the search query? How does it list the result?
Well, there are quite a handful of
processes that take place in the search engine before it lists the results.
- Crawling – Any website will be linking
several web pages. All those links will be fetched with the help of
software. A crawler or a spider can perform that action of fetching all
the links.
- Indexing – All the fetched links have
to be assigned a unique index and stored in a behemoth database and can be
retrieved from there whenever necessary. The indexing process is to trace
out the words, phrases and expressions that describes the related pages
and assigning the pages to the proper keywords. This is a crucial action
that determines the accuracy of the search process.
- Process – The search engine process
that compares the keyword typed in by a person who wish to search for a
particular page, with the indexed pages in the database.
- Relevancy Calculation - When the search keyword is
entered by any user, then the matching pages for that particular keyword
will be numerous. All matching pages can not be listed rather the pages have
to be calculated for relevancy of the keyword.
Techniques
Involved
There are two techniques adopted in
search engines:
- White Hat SEO
- Black Hat SEO
White Hat
SEO
Complying with the search engine
guidelines, avoiding deception, ensuring quality content and quality web pages,
maintaining the promised content in the link and on the site, being honest in
disclosing true information are the common practices followed in this
technique. This completely is ethical and this technique is recommended and
approved by search engines.
Black Hat
SEO
Rank improvement attempts in methods
unapproved by search engines, deceiving tendency, irrelevant and misleading
contents, redirecting users from search engine ranked page to different
destinations, stuffed up keywords, imitating some other quality web pages
simply to attract customers and then redirecting to offendable or malicious
sites are some of the common black hat SEO techniques. Search engines do not
approve this kind of techniques. This technique is also called Spamdexing.
Important
Areas to be Focussed
To achieve search engines
optimization for your site, you need to focus in the following areas, offering
a careful attention to each one.
- Domain name
- Filenames
- Layout and Design
- Keywords
- Title
Domain
name
Domain name should be carefully
selected. Avoid separates and keep it as short as possible, so that people can
easily memorize it. Also, if you could pick a catchy name, it would be cool. It
would be better if you could keep one or two keywords in the domain name. It
could increase the click through rates and other possible credits to your
domain name.
Filenames
Filenames are one of the best and
simple methods for optimization. Keep filenames short and descriptive, so that
anyone can easily understand what the file is meant for. Do not use generic
names rather use specific names.
Example: laptop-repair.htm would be
more meaningful than simply service.htm
Try to use 2 keywords in the
filenames and use '-' hyphen rather than '_' underscores to separate words in
filenames.
Layout and
Design
Keep your layout and design simple.
Do not add fancy content, like, flash, animations or frames as these may slow
down the loading process. Avoid ads, if possible. Add more text content than
HTML elements. Keep your keyword density of 10% in the actual page content.
Keywords
These are the words that a user
enter in the search field. You should use the keyword in your website document
considerable times so that it will enhance the possibility of your site being
listed in a higher rank. However, use it wisely, as the meaningless usage, just
to improve listing rank will be considered by some search engines to be
spamdexing. The keywords for your site may be the names and words that indicate
the products or services offered by your website. Always try to keep your
keywords in your first headings and first paragraphs. This will increase the
rank.
Title
Title is where your keyword must be
present in your website. You should not forget to add keywords in your title,
that too in the starting words. Even if you do not remember to add the keywords
in the content or other headings, never forget to add them in the title. For
every page on your website, give a unique title, and, of course, do not forget
to include the keyword, in most of the titles, but do not repeat it. Always
make it a point to start your title with the keyword, followed by secondary
keywords. Ensure <title> tag to be the first in your <head>
section. This will make the search engines easier to find your page.
Content of
the site
This is very important. Whatever you
have on your website is the content, too, text, graphics, pictures, animation,
or even hyperlinks. Keep the content simple and add more text instead of
pictures or graphics as it may take a long time to load, particularly in slow
connections thus leading your visitors away from your site.
Keep your content quality in high
standards. Always use original content and do not copy the content from
other sites. If you maintain quality content, then the traffic to your site
will be considerably increasing. Also, you should update your content from time
to time.
Content writing is a significant
step in your SEO process. It integrates the keywords and phrases of information
thus forming the potential content of your website. So, keep in mind the
following points when writing your content:
- Write the content for your
specific audience
- Keyword frequency should be as
per search engine guidelines
- Keep your title meaningful,
simple, and descriptive and generates interest in your customers to
traverse further into your site
- Use simple statements so that a
visitor who is not so fluent in the language also may understand the
content easily
- Avoid confusing or complex
words, and keep your page short.
- Segregate your content into
small paragraphs and distribute them across your site evenly
Apart from these, you have to verify
the content and other stuff of the website. Always comply strictly with W3C
standards. It would be more helpful, in the automatic optimization of your
website.
Build links for the necessary
references that are been spread all over the site. So also your site must be
smart enough to engage visitors through mobile too. You should design your site
keeping in mind the mobile trend. Use responsive themes for your site layout.
Conclusion
These are all some of the most important and
primary techniques that should be followed to achieve a search engine optimized
website. There are quite a few more areas to be focussed upon since this
article is written for beginners. Refer more sites regarding SEO for more
detailed information about search engine optimization, before you practically
apply the techniques for your real-time online store.
info@shrishail.com
+91 - 8750-901-901
http://shrishail.com/
http://goo.gl/Fx2kqF
No comments:
Post a Comment