Great Benefits of SEO (Search Engine Optimization)

1.     THE RESULTS ARE LOW COST (IN COMPARISON TO ADWORDS AND PPC)

Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort (and some money upfront to pay for SEO costs) you can watch your website get consistent traffic. You don’t have to pay $10 for every person who clicks on your ad. Unlike paid ads, your traffic will not drop to nothing when it stops. SEO gets rid of the need to have thousands of ads across the web.

2.     DEFINITE INCREASE IN TRAFFIC

With Analytics and reporting tools, you’ll see a clear cut increase in traffic. This is a definite way to maximize your business efforts. SEO will give you results (not immediately but rather quickly) and as soon as you start your SEO efforts, traffic will increase at a steady rate. Using tools to track traffic to your site you can clearly watch as more people visit your site and sales go through the roof.

Interested in doubling your traffic with a few simple changes? Let us E-mail you one of our free custom SEO reports. Its 100% Free, just tell us your URL and we’ll reply with your free report!

3.     HIGHER BRAND CREDIBILITY, PEOPLE TRUST GOOGLE

People trust that the first listing in google is a reputable company, by doing SEO, your website becomes THE brand name. You’re the guy the competitors want to beat. The further back you are in rankings on Google the more people are skeptical about your website. If google has a spot dedicated to you at the top especially if it is a top tier listing with other subpages listed below the main home page it gives your website credibility that no ad can top. Ads can often be seen as annoying and many people have ad blockers installed on their browsers.

4.     BETTER ROI (RETURN ON INVESTMENT) THAN NORMAL ADS

When you buy 1000 visitors from a paid ad, 2% of those visitors might convert into a sale. When you get 1000 clicks from SEO, 4% of those visitors will convert into a sale, leading to a better return on investment. This higher conversion rate is just another one of the benefits of SEO that cannot be matched by any other form of MARKETING. Google searches actually get people who searched for the tag in your website. These people are actually looking for your product. Ads can be from anyone. Many people may mis-click on an ad. A hit from google is much more valuable over a hit from an ad.

5.     YOUR COMPETITORS ARE DOING IT

SEO is a rising field and it is gaining ground. More people are starting to realize that the benefits of SEO are extremely high. Your competitors know this and are starting to take advantage of it. If your competitors are using it then they will appear before you on Google and get all those hits that can lead to sales before your website will. Even if your site offers better services or prices. Hiring a better SEO company or investing in a skilled SEO Staff could be exactly what your company needs to rank above your competitors in the google rankings.

6.     TAKE YOUR BUSINESS TO THE NEXT LEVEL

SEO can bring it thousands upon thousands of visitors to your website a day. This may put your company in a position of needing to expand to a larger web server to accommodate the traffic and sales to your website. Your customers may recommend you a product or service that they were looking for when they visited your website. SEO is a really great investment for your company and could be what you need to take it to the next level.

7.     250 MILLION WEBSITES ON THE WEB, SEO MAKES YOU STAND OUT

There are well over 250 million websites on the web. It can be pretty hard to make a name for yourself with that many out there. Especially if your product or service is highly competitive. Using SEO will make your brand stand out from the rest and can easily be the boost that you need to see your sales go through the roof.

8.     60% OF CLICKS GO TO THE FIRST RESULT

This means that only 40% of clicks are left for the second through the millionth result on google for the keyword. Securing that top spot on Google is a sure fire way to gain thousands upon thousands of visitors. SEO is certainly the tool needed to gain that top spot as well. For a small up front investment you are looking at potentially millions of sales.

9.     YOU’LL HAVE ACCESS TO DATA

What data you may ask? You get customer data. You can discover new products to expand to by looking at keyword data and seeing what people are searching the most for. You can use this to your advantage and find a high search volume keyword with low competitiveness and although that may be hard to find it has the potential to bring in thousands of sales per month to your website. Customer data is extremely valuable in this business and is not that hard to come by with the right tools. Manipulating it to your advantage can be exponentially beneficial for your business.

10.     THE RESULTS ARE PERMANENT

Unlike advertisements the affects of SEO are permanent. They don’t suddenly stop if you stop paying for them. Of course you will need a little upkeep to maintain that top 1st spot ranking, but if you can get that top spot chances are it will be quite difficult for it to get taken away.

Search Engine Optimization

Why SearchEngine Optimization is so Important?

Welcome to the world of e-commerce. Be it electronics, apparels, fashion articles or whatever goods you sell, that does not matter. With your online store, you are not the only participant in the race of hunting customers, and convincing them to purchase your products.

You are competing with hundreds and thousands of online store owners. The question is all about, how to make your website to be ranked high and secure a top position when a customer searches for the product you are dealing with. Moreover, that is what, in this article, we are going to discuss.

What is SEO?

Anyone can design and develop a website with one's idea, creativity, and taste. However, the Search Engines do possess a particular set of algorithm, to find out the matching websites when a customer searches for a keyword. So, an SEO optimized website means:

• A website designed and developed with strict adherence to SEO standards thus making the website to be ranked high in the search engine results.
• Enhanced with the quality and volume of traffic from the search engines to the website.
• Assuming what visiting population might search for the website, with an understanding of how the algorithms written for search engines will execute the search process and carry on the marketing process

How do search engines work?

It's actually an interesting question. It makes us immensely surprised by listing the most relevant web page or site at the top of the list, thus providing the best possible solution to the person who searches. What is going on in there with the search engine? How does it process the search query? How does it list the result?

Well, there are quite a handful of processes that take place in the search engine before it lists the results.

• Crawling – Any website will be linking several web pages. All those links will be fetched with the help of software. A crawler or a spider can perform that action of fetching all the links.
• Indexing – All the fetched links have to be assigned a unique index and stored in a behemoth database and can be retrieved from there whenever necessary. The indexing process is to trace out the words, phrases and expressions that describes the related pages and assigning the pages to the proper keywords. This is a crucial action that determines the accuracy of the search process.
• Process – The search engine process that compares the keyword typed in by a person who wish to search for a particular page, with the indexed pages in the database.
• Relevancy Calculation - When the search keyword is entered by any user, then the matching pages for that particular keyword will be numerous. All matching pages can not be listed rather the pages have to be calculated for relevancy of the keyword.

Retrieve Results - Then the list will be produced with the page having the highest relevancy in the top followed by other pages with a corresponding decrease in relevancy match.

Techniques Involved

There are two techniques adopted in search engines:

• White Hat SEO
• Black Hat SEO

White Hat SEO

Complying with the search engine guidelines, avoiding deception, ensuring quality content and quality web pages, maintaining the promised content in the link and on the site, being honest in disclosing true information are the common practices followed in this technique. This completely is ethical and this technique is recommended and approved by search engines.

Black Hat SEO

Rank improvement attempts in methods unapproved by search engines, deceiving tendency, irrelevant and misleading contents, redirecting users from search engine ranked page to different destinations, stuffed up keywords, imitating some other quality web pages simply to attract customers and then redirecting to offendable or malicious sites are some of the common black hat SEO techniques. Search engines do not approve this kind of techniques. This technique is also called Spamdexing.

Important Areas to be Focussed

To achieve search engines optimization for your site, you need to focus in the following areas, offering a careful attention to each one.

• Domain name
• Filenames
• Layout and Design
• Keywords
• Title

Domain name

Domain name should be carefully selected. Avoid separates and keep it as short as possible, so that people can easily memorize it. Also, if you could pick a catchy name, it would be cool. It would be better if you could keep one or two keywords in the domain name. It could increase the click through rates and other possible credits to your domain name.

Filenames

Filenames are one of the best and simple methods for optimization. Keep filenames short and descriptive, so that anyone can easily understand what the file is meant for. Do not use generic names rather use specific names.

Example: laptop-repair.htm would be more meaningful than simply service.htm

Try to use 2 keywords in the filenames and use '-' hyphen rather than '_' underscores to separate words in filenames.

Layout and Design

Keep your layout and design simple. Do not add fancy content, like, flash, animations or frames as these may slow down the loading process. Avoid ads, if possible. Add more text content than HTML elements. Keep your keyword density of 10% in the actual page content.

Keywords

These are the words that a user enter in the search field. You should use the keyword in your website document considerable times so that it will enhance the possibility of your site being listed in a higher rank. However, use it wisely, as the meaningless usage, just to improve listing rank will be considered by some search engines to be spamdexing. The keywords for your site may be the names and words that indicate the products or services offered by your website. Always try to keep your keywords in your first headings and first paragraphs. This will increase the rank.

Title

Title is where your keyword must be present in your website. You should not forget to add keywords in your title, that too in the starting words. Even if you do not remember to add the keywords in the content or other headings, never forget to add them in the title. For every page on your website, give a unique title, and, of course, do not forget to include the keyword, in most of the titles, but do not repeat it. Always make it a point to start your title with the keyword, followed by secondary keywords. Ensure <title> tag to be the first in your <head> section. This will make the search engines easier to find your page.

Content of the site

This is very important. Whatever you have on your website is the content, too, text, graphics, pictures, animation, or even hyperlinks. Keep the content simple and add more text instead of pictures or graphics as it may take a long time to load, particularly in slow connections thus leading your visitors away from your site.

Keep your content quality in high standards. Always use original content and do not copy the content from other sites. If you maintain quality content, then the traffic to your site will be considerably increasing. Also, you should update your content from time to time.

Content writing is a significant step in your SEO process. It integrates the keywords and phrases of information thus forming the potential content of your website. So, keep in mind the following points when writing your content:

• Write the content for your specific audience
• Keyword frequency should be as per search engine guidelines
• Keep your title meaningful, simple, and descriptive and generates interest in your customers to traverse further into your site
• Use simple statements so that a visitor who is not so fluent in the language also may understand the content easily
• Avoid confusing or complex words, and keep your page short.
• Segregate your content into small paragraphs and distribute them across your site evenly

Apart from these, you have to verify the content and other stuff of the website. Always comply strictly with W3C standards. It would be more helpful, in the automatic optimization of your website.

Build links for the necessary references that are been spread all over the site. So also your site must be smart enough to engage visitors through mobile too. You should design your site keeping in mind the mobile trend. Use responsive themes for your site layout.

Conclusion

These are all some of the most important and primary techniques that should be followed to achieve a search engine optimized website. There are quite a few more areas to be focussed upon since this article is written for beginners. Refer more sites regarding SEO for more detailed information about search engine optimization, before you practically apply the techniques for your real-time online store.

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Number sequence Implementation in Dynamics AX 2012

In Dynamics ax 2012, there are number of enhancement in number sequence framework and implementation as well, here are the simple steps that needs to follow to implement it.
1 Created a new EDT
2. Added the code in the class NumberSeqModuleSalesOrder method loadModule() , see existing implementations in the loadModule method for reference.
3. Created a new method in the table SalesParameters to access the next sequence number. The method should return your module enum and also one method for each datatype (check existing implementations in the SalesParameters table)
4. Write a job that initiates your class and call the loadModule method

static void jobName(Args _args)
{
      NumberSeqModuleSalesOrder  NumberSeqModuleSalesOrder = new NumberSeqModuleSalesOrder();
     ;

     NumberSeqModuleSalesOrder.load();
}

Above job is important to run because without it your new number sequence will not be available to number sequence form under Parameters. This is the change in behavior from AX 2009 where all new number sequnce loads while restarting the Dynamic AX. In AX 2012 all the number seuqnce created to system while installation, so restarting the AOS wont effect in loading the new number sequence, that is why it is important to run the job to load new number sequences.


For implementation of new number sequence in new Module you should create a class following below steps

1.Add the NumberSeqModule enum with your module.
2. Create a new class for your numSeq which extends NumberSeqApplicationModule class with the standard methods (check existing implementation for any module like Project)
3. In the loadModule you put all your datatypes for which you want to create number sequence, again follow any existing class for the implementation.
4. rest of the steps are same that you need to create a job to load the new number sequences.

Adding Find\Filter functionality on Display method AX 2009

Override Context method of Form control which is using display method and provide code for filter. E.g I have done below for PhysicalInvent field of InventOnHandItem form.

void context()
{
int                     selectedMenu;
real                    test;
formrun             fr;
Args                   ag;
Itemname           strtext;
querybuilddataSource    qb1;
queryrun             qr;
query                   q;
PopupMenu        menu = new PopupMenu(element.hWnd());
int                       a = menu.insertItem('Find');
int                       b = menu.insertItem('Filter');
int                       c = menu.insertItem('Remove Filter');

selectedMenu = menu.draw();
switch (selectedMenu)
{
case -1:
break;
case a:
ag = new args('SysformSearch');
fr = new formrun(ag);
fr.run();
fr.wait();
strtext = fr.design().controlName('FindEdit').valueStr();
if(strtext)
{
q = inventSum_Ds.query();
qb1 =q.dataSourceTable(tablenum(InventSum));
QB1.addRange(FieldNum(InventSum,PhysicalInvent)).value(SySQuery::value(strtext));
INVENTSUM_DS.query(Q);
INVENTSUM_ds.executeQuery();
}
break;
case b:
InventSum_DS.filter(FieldNum(InventSum,PhysicalInvent),Sysquery::value(InventSum.PhysicalInvent()));
break;
case c :
InventSum_DS.removeFilter();
break;
Default:
break;
}

Document Printing Error in AX 2012

Error message which is encountered when printing a business document in AX 2012 e.g. Sales Packing Slip, Purchase Order…

The following error message was recorded:
“Error while setting server report parameters. Error message: The item ‘/DynamicsAX/StaticReports/en-US/SalesPackingSlip.Report’ cannot be found. (rsItemNotFound)”
The report viewer screen then displays a blank screen

Error Message Printing Sales Packing Slip AX 2012

To fix the issue, follow the menu path System administration > Setup > Business Intelligence > Report deployment settings and uncheck the checkbox “Use static report design”

Report Deployment Settings

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ShriShail Technologies is a company founded by a group of aspirants, from diversified domains and work experience. We provide smart, technology-enabled solutions to solve our clients' toughest challenges, demonstrating a commitment to not only excel, but also drive with our passion to exceed expectations. Our organization is efficient in delivering intelligent solutions that are cost effective on various work areas such as Business Management Solutions, Microsoft and Open Source platforms. ShriShail Technologies allows you to achieve the agility, flexibility and adaptability that are essential to succeed in today’s highly competitive global market.


ShriShail Technologies Development Consultants / Developer have considerable experience on Microsoft Dynamics, Sharepoint, Microsoft Dynamics Ax , .Net, SharePoint and SQL Serve covering all aspects of business process design, implementation, support and maintenance.


Advanced skills exist in all Modules of the Dynamics AX solution (Trade, Logistics, Production, Inventory, Financials, Planning, Human Resources and CRM). Our consultants also have skills across modules to ensure that the impact on other modules is understood - this also allows a wider spread of services. We can therefore ensure business-wide expertise and support.